Our Philosophy

Our philosophy, our responsibility

We focus on people and their individual needs

Doing business is as old as mankind itself. But the face of business has changed dramatically over the past few decades: our previous need for business activities has been replaced by the focus on revenue or acquisitions. In modern times, we conduct business with the intent of generating even more in order to accumulate capital. It is often forgotten that business activities involve an obligation that goes beyond what Milton Friedman once referred to as the only social responsibility of companies: namely, maximising profit.

 

Societal turning point after the financial crisis

Ever since the financial crisis of 2008, financial institutions have bee criticised for their irresponsible and exploitative conduct worldwide.

Events after the financial crisis have shown that society no longer tolerates the unregulated activities of financial institutions.

 

Global Equity Associates AG stands for moderation and social responsibility

At Global Equity Associates, we are aware of our social responsibility not only in Friedman's way, but by following the guidelines of ethics and moderation in our day-to-day business activities.

The focus of our activities are people and their individual needs. Trust, transparency and humanity form the motto we live by. We inform our customers in full about the

profit potential as well as the risks of investing and advise them during the investment phase. A successful investment can only be individually defined and implemented - and only once all doubts and concerns have been discussed and completely resolved.

 

Societal turning point after the financial crisis

Ever since the financial crisis of 2008, financial institutions have bee criticised for their irresponsible and exploitative conduct worldwide.

Events after the financial crisis have shown that society no longer tolerates the unregulated activities of financial institutions.

 

Global Equity Associates AG stands for moderation and social responsibility

At Global Equity Associates, we are aware of our social responsibility not only in Friedman's way, but by following the guidelines of ethics and moderation in our day-to-day business activities.

The focus of our activities are people and their individual needs. Trust, transparency and humanity form the motto we live by. We inform our customers in full about the

profit potential as well as the risks of investing and advise them during the investment phase. A successful investment can only be individually defined and implemented - and only once all doubts and concerns have been discussed and completely resolved.